Moulin
Description
An authentic French Bistro and Café with locations in Newport and Laguna Beach, looking for custom packaging for food and drink products ranging from cake boxes to a wine bottle bag.
Challenge
Moulin’s color theme is centered on a the very specific red of the windmill logo, and the client wanted different functional (from hot dog holders to keep the item warm to cooler bags) yet elegant packaging in a selection of packaging designs that highlighted that color specifically. Both locations are extremely busy so the packaging needed to be very easy to use and, in the case of the boxes, build.
Solution
Our design team suggested a clean white color background for all food product packaging so as to emphasize the logo’s uniqueness and picked up the color throughout the other items such as the cord handle on the bottle bag. Our unique Pop Up cake box structure was the ideal answer for the busy staff.